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When you entrust a task to an external agency, effective communication can suffer due to the separation of business processes. In fact, a study conducted by the Outsourcing Center revealed that outsourced projects can fail primarily due to inadequate communication.

Outsourcing can evoke apprehension, exacerbated by the aforementioned communication challenges. Coupled with a lack of transparency, this can result in a loss of revenue for businesses. In fact, organizations often cite a lack of transparency as a key reason for their reluctance to outsource.

Much like SEO represents just one facet of your broader business objectives. Your company is only one of many clients that an agency serves. Consequently, when opting for a shared resource model, you may find that the services provided are not as comprehensive as desired.

When you have the autonomy to select the right personnel, your organization can be meticulous in the hiring process for an SEO expert. This enables you to thoroughly assess an individual’s capabilities and ensures alignment with your organization’s objectives. Consequently, the hired individual stands a better chance of significantly contributing to increasing your ROI.

Apart from this, the very nature of SEO as an inbound marketing strategy makes hiring an offshore expert relevant. Having an offshore expert who understands your clients and needs inside out is better equipped to develop attainable KPIs in line with your company’s objectives.

One undeniable advantage of having a dedicated SEO team is the greater control it affords compared to project-based outsourcing. You can actively manage SEO processes in tandem with the latest industry trends. Moreover, hiring a dedicated SEO expert provides you with transparent team management.

When integrating SEO into your company’s framework, a customized approach is the way to go. With control firmly in your hands, you can shape your ideal SEO team structure considering the following elements:

• Separate teams for products and services.
• Dedicated content team.
• Distinct teams for PPC and SEO.
• Integration of SEO within the e-commerce domain.

Refer to the image below for an example of how an SEO team can be structured for an e-commerce VP based on the principles mentioned above.

For instance, in 2019, Google’s introduction of the BERT algorithm emphasized the importance of aligning content with user intent rather than relying solely on keyword strings to convert users.

A dedicated SEO team, operating in harmony with a well-defined digital marketing strategy, can yield remarkable results. Content marketers rely on such strategies, with many being led or managed by a dedicated remote team or individual. With a defined strategy executed by a dedicated remote team, your organization gains control over its adaptation to emerging market trends.