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Email Marketing Expert
We are Hiring Email Markeing Expert Male Female can both apply Job Description - Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. Use customer data such as web-behavior to drive the message and content personalization. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails. *Interested Candidates can share CV on 8780046713 or mail it on [email protected]
City: Ahmedabad
Postal Code: 380015
Occupational Category: PERMANENT
Recruiter: Pooja Rathi
Experience: 4-10 year
Salary:
Industry: IT SERVICE
Openings: 1
Primary Responsibilities :
Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Desired Skills:
Email Marketing Campaign Marketing Communication Skills Marketing Automation Strategic Web Analytics Testing Template Creation Content Creation
Experience Requirements:
Proven experience managing an email marketing program. Hands-on experience in marketing automation platforms. Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL). Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database. Experience building an email marketing campaign from scratch. Google Analytics,Google Analytics, HTML/CSS, A/B Testing, and other CMS. Experience using SQL and similar queries to analyze data. Proficient in data analytics to determine important data and be able to suggest improvements. Knowledge of SEO/SEM. Excellent written communication skills. Strong project management skills and exceptional attention to detail.
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