International Marketing Manager

Job Description: International Marketing Manager for Specialty Chemicals

Organizational Context:

• The role of the International Marketing Manager for Specialty Chemicals is to oversee and drive the company’s marketing interests in the global market. The position is crucial for identifying new markets, ensuring customer satisfaction, and expanding the company’s international presence through effective marketing strategies.

Objective of the Job:

• To handle the company’s marketing interests in the region, which includes identifying new markets and ensuring customer satisfaction by providing quality service.

Responsibilities:

1. Market Analysis & Development:

   • Survey international markets to determine potential sales for specialty chemicals.
   • Identify and actively search for new prospects, analyze sales potential, and plan sales activities.
   • Monitor competitors' marketing developments to stay ahead in the market.

2. Customer Base Expansion:

   • Expand the customer base in the region and contribute to the revenue target.
   • Contact existing customers and new prospects to keep the market informed about the company’s product portfolio.
   • Handle key customer accounts to maintain strong relationships and ensure customer satisfaction.

3. Sales & Marketing Planning:

   • Promote specialty chemical products globally through various marketing channels.
   • Coordinate, follow up, and review the implementation of the sales and marketing plan.
   • Conduct sales forecasting activities to anticipate market needs and adjust strategies accordingly.
   • Develop a pricing strategy to maintain competitiveness and profitability.
   • Determine and manage the marketing budget, ensuring all marketing activities are delivered within the agreed budget.

4. Exhibitions & Promotions:

   • Plan, organize, and conduct overseas exhibitions to showcase the company’s products and engage with potential clients.

Key Interactions:

1. Internal:

   • GM – Marketing (Overseas)

2. External:

   • Overseas Distributors / Agents
   • New and Existing Customers

Desired Qualifications & Skill Set:

1. Educational Background:

   • Preferably B.Sc / M.Sc (Chemistry) / Diploma / B.Tech (Chemical) / Diploma / B.Tech (Mechanical).
   • MBA (Marketing) degree is an added advantage.

2. Experience:

   • Minimum of 10 years of marketing experience in the related field (Chemical Industry / Pigments / Powder Coating).
   • Significant exposure to international marketing of specialty chemicals.
   • Frequent travel experience across Asian, European, North/South American, and African countries for business development.

3. Skills:

   • Strong analytical skills to survey and determine potential markets.
   • Excellent communication and interpersonal skills for engaging with customers and stakeholders.
   • Ability to develop and implement effective marketing and sales strategies.
   • Proficiency in planning and organizing large-scale promotional events and exhibitions.
   • Competency in sales forecasting and budgeting.