Performance Marketer

Roles & Responsibilities :-

• The Digital Marketing Manager will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. The ideal candidate is highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strategy Development: Develop and execute digital marketing strategies aligned with business goals.
• Campaign Management: Plan, execute, and optimize online advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.
• Content Creation: Work with the content team to create high-quality content for various digital platforms.
• Analytics: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Social Media Management: Manage and oversee the company’s social media presence.
• Email Marketing: Develop and manage email marketing campaigns.
• Collaboration: Work with internal teams to create landing pages and optimize user experience.
• Market Research: Stay up-to-date with the latest trends and best practices in online marketing and measurement.

Qualifications:

Education: Bachelor’s degree in Business, Marketing, Communications, or a related field.

Experience: Minimum of 3-5 years of experience in performance marketing in digital marketing. Work experience of IT Software Products, Casino Platforms and Games 

Skills:

• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with digital marketing channels and tools (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Proficient in marketing software (HubSpot, MailChimp, etc.).
• Excellent communication and interpersonal skills.
• Creative thinking with the ability to contribute innovative ideas.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and as part of a team.
• Time management and organization skills.
• Technical Proficiency: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software, in tune with current trends in marketing