Content and Creative Manager

Job Description: Content and Creative Manager
Location: Noida

Role Overview:
The Content and Creative Manager will lead the creative strategy, content development, and brand positioning for a portfolio of pet product brands. This role requires a strong creative vision, brand storytelling expertise, and the ability to manage a diverse creative team. The ideal candidate will possess a blend of content strategy, creative direction, and digital marketing skills to build compelling brand narratives and drive customer engagement.

Creative Strategy Development:

• Define the creative vision and tone for all brands in the portfolio (e.g., Jerhigh, Wanpy, Goodies, Gnawlers).
• Develop brand positioning strategies to differentiate products in B2B and B2C markets.
• Collaborate with marketing and product teams to align content initiatives with business goals and market trends.

Content Creation & Management:

• Oversee content production, including videos, product ads, social media campaigns, blogs, and promotional materials.
• Create and manage a content calendar that aligns with the company’s marketing goals.
• Ensure cohesive, engaging, and brand-consistent content across all platforms.

Team Leadership & Collaboration:

• Lead a multidisciplinary team of copywriters, graphic designers, videographers, and social media strategists.
• Foster a collaborative, creative environment that promotes innovation and high-quality output.
• Work closely with digital marketing, product, and sales teams to ensure alignment in messaging and campaign execution.

Brand Storytelling & Engagement:

• Develop compelling brand stories that resonate emotionally with pet owners, retailers, and industry stakeholders.
• Create a consistent brand narrative across all touchpoints, both online and offline.
• Utilize customer and market insights to refine strategies for stronger engagement and loyalty.

Campaign Development & Execution:

• Plan and execute creative marketing campaigns to increase brand awareness and sales.
• Manage multimedia campaigns from concept to execution across platforms (social media, email, print, web).
• Ensure data-driven campaigns optimized for engagement, reach, and conversion.

Brand Guidelines & Consistency:

• Develop and enforce brand guidelines to maintain consistency across all content and marketing materials.
• Ensure all creative outputs meet brand standards and maintain quality control.

Data-Driven Creative Insights:

• Leverage analytics and consumer feedback to refine content strategies and enhance creative impact.
• Track performance through KPIs (e.g., engagement rates, conversion rates, CTR) to align efforts with business goals.

Educational Background:

• Bachelor's degree in Marketing, Communications, Journalism, Creative Writing, Advertising, or related field.
• A Master’s degree is a plus.

Experience:

• 8+ years in a creative leadership role, preferably in pet products, FMCG, or related industries.
• Proven experience leading cross-functional teams (copywriters, designers, content creators).
• Successful track record in developing creative campaigns across digital and traditional platforms.

Skills & Competencies:

• Strong creative vision with the ability to translate business objectives into engaging narratives.
• Expertise in content strategy, storytelling, and digital marketing.
• Hands-on experience with content creation tools (Adobe Creative Suite, Final Cut Pro) and content management systems.
• Strong understanding of digital platforms, trends, and content optimization.
• Excellent leadership, project management, and organizational skills.

Personality Traits:

• Passionate about pets and the pet care industry.
• Strategic thinker with the ability to balance creativity and business goals.
• Proactive, adaptable, and thrives in a fast-paced environment.

• Competitive salary with performance-based bonuses.
• Opportunity to lead the creative strategy for a well-established portfolio of global pet brands.
• Work in a dynamic, pet-friendly environment with passionate professionals.
• Career growth and development opportunities in a rapidly expanding company.