Marketing Manager

Job Title: Marketing Manager
Location: Mehsana-Ahmedabad Highway, Gujarat
Salary: Up to ₹70,000 per month

Job Summary:
A leading manufacturer in the construction machinery sector is seeking an experienced and motivated Marketing Manager. The role involves developing and implementing marketing strategies to promote products such as concrete batching plants, small concrete mix plants, and other related equipment. The ideal candidate will have strong communication skills, market insights, and the ability to drive sales growth and expand the company’s market presence.

Key Responsibilities:

• Marketing Strategy: Develop and execute marketing strategies to promote and sell concrete batching plants, small concrete mix plants, and other construction equipment.
• Sales Growth: Identify new markets, target customers, and opportunities for growth. Develop and implement campaigns to generate sales leads.
• Product Promotion: Plan and execute promotional campaigns, product launches, and advertising efforts across digital, print, and event platforms.
• Market Research: Analyze market trends, competitor products, and customer feedback to identify opportunities for sales and suggest adjustments to product offerings or marketing approaches.
• Customer Engagement: Build and maintain strong relationships with clients, provide excellent customer service, and conduct client visits and product demonstrations.
• Content Creation: Oversee the creation of marketing materials such as brochures, website content, social media posts, and promotional videos.
• Team Collaboration: Collaborate with the sales, product development, and engineering teams to ensure alignment with business goals.
• Budget Management: Manage the marketing budget efficiently, ensuring positive ROI on all campaigns.
• Brand Development: Focus on increasing brand visibility both domestically and internationally.

Qualifications and Skills:

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Experience: 4-6 years of marketing or sales experience in the construction machinery sector (preferably in concrete machinery or related equipment).
• Skills:
  • In-depth understanding of construction machinery, particularly concrete batching plants and small concrete mix plants.
  • Proficiency in digital marketing tools and platforms.
  • Excellent communication, presentation, and negotiation skills.
  • Ability to analyze market data and make informed decisions.
  • Strong organizational and project management capabilities.
  • Knowledge of both domestic and international construction equipment markets.

Benefits:

• Competitive salary package up to ₹70,000/month.
• Performance-based incentives.
• Opportunities for professional growth and career advancement.
• Exposure to a dynamic and growing industry.