Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience Required: 4-5 years in a similar industry. Must have hands-on experience in generating leads for web & mobile application solutions, e-commerce solutions, digital marketing, and maintenance solutions.

Salary: Depends on the candidate’s last drawn and proven track record. Salary is not a constraint for the right candidate.

Location: Bangalore, India

Company Overview: A leading IT company specializing in mobile, e-commerce, and web application development, AI, digital marketing, and maintenance solutions. The company is committed to delivering innovative and effective strategies to drive growth and success in the digital landscape, both for its clients and internally.

Job Description: We are seeking a highly skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing efforts to enhance brand visibility, engage our target audience, and generate leads for our services. This role requires a strategic thinker with a deep understanding of various digital marketing channels, including SEO, social media marketing, high-quality lead generation, and paid advertising.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote the company’s services and solutions, aligning with company objectives and target audience demographics.
• Collaborate with internal teams to create compelling content for the company’s website, blog, social media platforms, and other digital channels.
• Manage and optimize the company’s website content and structure to improve SEO rankings and user experience.
• Oversee the company’s social media channels, creating engaging content to foster meaningful connections with our audience and showcase our expertise.
• Plan, execute, and optimize paid advertising campaigns to increase brand awareness and drive traffic to the company’s digital platforms.
• Conduct regular analysis of digital marketing efforts using web analytics tools to measure performance, identify opportunities for improvement, and make data-driven decisions.
• Stay updated on industry trends and best practices in digital marketing, ensuring the company remains at the forefront of innovation in the IT sector.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. BCA is preferred.
• Minimum of 4 years of experience in digital marketing, with a focus on SEO, social media marketing, and paid advertising with a proven track record of generating high-quality leads for web, mobile app, e-commerce, and maintenance solutions.
• Strong understanding of SEO principles and experience in optimizing websites for search engines.
• Proficiency in social media marketing across various platforms, including content creation and audience engagement.
• Hands-on experience in planning and executing successful paid advertising campaigns.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and stakeholders.

Why Join Us: We offer a collaborative and dynamic work environment where your innovative ideas are valued and encouraged. Joining our team means being part of a forward-thinking company at the forefront of digital innovation. If you are passionate about digital marketing and thrive in a fast-paced environment, we invite you to apply and grow with us.