Marketing Manager

Responsibilities:

• Enhance brand awareness within the digital space and drive website traffic and lead/customer acquisition.
• Optimize websites per the latest standards of Google and Bing to attract the target audience.
• Handle all aspects of SEO (Search Engine Optimization) - On-Page and Off-Page SEO, SMO (Social Media Optimization); work on, plan, and execute SEO white-hat tactics.
• Perform on-Page, Off-Page SEO, articles, link building, and blogging to attract more traffic.
• Create social media platform plans based on marketing strategy; develop, implement, and manage multiple social media platforms.
• Collaborate seamlessly with the sales & marketing team to promote short-term and long-term campaigns for lead generation.
• Manage remarketing, GTM, pixel setup, various bid strategies for Facebook and Google, and setting up goals in GA.
• Use advanced tools for SEO research and analysis.
• Create and execute Facebook Ad campaigns (planning to budgeting to ad formats) across multiple platforms, including YouTube, Twitter, and LinkedIn.
• Develop creative social media platform content aligned with the marketing plan.
• Set up and optimize company pages within each platform to enhance visibility of the company's social content.
• Stay up-to-date with social media trends, SEO updates, and best practices.
• Measure and report on the performance of all digital marketing campaigns.
• Develop, implement, and manage marketing campaigns that promote the company and its products/services.

Requirements:

• 3-6 years of relevant experience in digital marketing, particularly in executing and managing digital creative and technology projects.
• Good command and familiarity with using Facebook, Instagram, Twitter, Quora, YouTube, Pinterest, and other social platforms to drive traffic.
• Strong knowledge and experience in SEO/SEM/SMM/ORM.
• Bachelor's degree in marketing or business; MBA in Marketing is favored.
• Knowledge of online marketing channels.
• Relevant experience in e-marketing, social media, and analytics.
• Proven track record of managing and executing campaigns using native platform tools like Facebook Ads Manager and Google AdWords.
• Fluency in English.
• Strong analytical and project management skills.
• Content writing skills.

Key Competencies:

• Knowledge:

  • Sound knowledge and experience of SEO/SEM/SMM/ORM.
  • Knowledge of online marketing channels.
  • Familiarity with current online marketing trends and best practices.
  • Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Google AdWords.

• Skills:

  • Good command and well-versed with the use of Facebook, Instagram, Twitter, Quora, YouTube, Pinterest, and other social platforms to drive traffic.
  • Strong analytical and project management skills.
  • Content writing skills.
  • Fluency in English.