Job briefWe are looking for an enthusiastic Marketing Specialist tohelp us in our overall marketing efforts. You will be an integralpart of the development and execution of marketing plans toreach targets from brand awareness to product promotion.A Marketing specialist should be a competent professionalable to grasp consumer behavior trends and generate creativeideas. You will be passionate about your field and well-versedin specialized marketing concepts, principles and tactics.The goal is to deliver effective marketing programs that willhelp our reputation and growth.Responsibilitiesï‚· Conduct market research to find answers about consumerrequirements, habits and trendsï‚· Brainstorm and develop ideas for creative marketingcampaignsï‚· Assist in outbound or inbound marketing activities bydemonstrating expertise in various areas (contentdevelopment and optimization, advertising, events planningetc.)ï‚· Liaise with external vendors to execute promotional eventsand campaignsï‚· Collaborate with marketing and other professionals tocoordinate brand awareness and marketing effortsï‚· Plan and execute initiatives to reach the target audiencethrough appropriate channels (social media, e-mail, TV etc.)ï‚· Assist in analyzing marketing data (campaign results,conversion rates, traffic etc.) to help shape future marketingstrategiesï‚· Undertake individual tasks of a marketing plan as assignedRequirementsï‚· Proven experience as marketing specialist or similar roleï‚· Thorough understanding of marketing elements (includingtraditional and digital marketing such as SEO/Social mediaetc.) and market research methodsï‚· Demonstrable experience in marketing data analytics andtoolsï‚· Solid computer skills, including MS Office, marketing software(Adobe Creative Suite & CRM) and applications (Webanalytics, Google Adwords etc.)ï‚· Knowledge of HTML, CSS and web development tools (e.g.Dreamweaver) desiredï‚· Well-organized and detail orientedï‚· Exceptional communication and writing skillsï‚· Commercial awareness partnered with a creative mindï‚· BSc/BA in marketing, communications or equivalent