Digital Marketing Manager

Key Responsibilities

Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media

Understanding how to use all research and lead generation tools available including Internet sources such as social and business media

Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation

Analysis and presentation of digital marketing results

Achieve effective web-based marketing that allows the business to generate & sell leads

Deliver campaigns on time and to a high standard

Improve performance through reporting & analytics

Key Requirements

The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context.

Other key requirements will include:

end to end lead generation specifically into Organic and SEO

team leading experience would be added advantage

clear understanding of Cost per lead (CPL)

A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics

Resource management experience

Ability to liaise at Board Level with both internal and external stakeholders

Understanding of customer segmentation

Ability to manage multiple projects and deadlines with ease

Experience working with external agencies and managing the creative process through from briefing to implementation

Experience managing websites within WordPress with a knowledge of HTML

Improve performance through reporting & analytics