SEO/SEM Expert

Job Title: SEO/SEM Specialist Location: Nashik Job Type: Full-time Bonus: Performance-based Incentives: N/A Holidays: Mix of Canada/Indian holidays Leaves: Yes Office Timing: We prefer working until 12 noon EST. 5 days/6 days week: 5 days Probation Period: 3 months Responsibilities: Manage SEO/SEM activities for multiple North American client websites Improve SEO positions for target keywords by recommending changes to the website, content, linking, and other areas Perform ongoing keyword discovery and optimization Analyze data to identify trends and insights to achieve maximum ROI from search campaigns Track, report, and analyze website analytics and PPC campaigns Manage SEM campaigns on Google, Bing, Yahoo, and other search engines Estimate monthly campaign costs and manage campaign expenses Optimize copy and landing pages for SEM Develop and implement link-building tactics Ensure SEO best practices are implemented properly with the development team Work with the content team to drive SEO in content creation Manage and post blogs developed by content writers Qualifications: 3+ years of SEO management experience Proven experience managing PPC campaigns Familiarity with website analytics tools (Google Analytics, Search Console, Moz, Keyword or other platforms) Understanding of performance marketing, conversion, and online customer acquisition Knowledge of ranking factors and search engine algorithms Up-to-date with the latest SEO and SEM trends and best practices Fluent in written and spoken English University Degree; Postgraduate Diploma/Certificate in Marketing preferred

SEO SEM PPC Lead generation Web Analytics Fluent English

3+ years of SEO Management Proven SEO and SEM experience PPC campaigns, experience preferred