SEO/SEM Expert

Job Title: SEO/SEM Specialist

Location: Nashik

Job Type: Full-time

Bonus: Performance-based

Incentives: N/A

Holidays: Mix of Canada/Indian holidays

Leaves: Yes

Office Timing: We prefer working until 12 noon EST.

5 days/6 days week: 5 days

Probation Period: 3 months

Responsibilities:

• Manage SEO/SEM activities for multiple North American client websites
• Improve SEO positions for target keywords by recommending changes to the website, content, linking, and other areas
• Perform ongoing keyword discovery and optimization
• Analyze data to identify trends and insights to achieve maximum ROI from search campaigns
• Track, report, and analyze website analytics and PPC campaigns
• Manage SEM campaigns on Google, Bing, Yahoo, and other search engines
• Estimate monthly campaign costs and manage campaign expenses
• Optimize copy and landing pages for SEM
• Develop and implement link-building tactics
• Ensure SEO best practices are implemented properly with the development team
• Work with the content team to drive SEO in content creation
• Manage and post blogs developed by content writers

Qualifications:

• 3+ years of SEO management experience
• Proven experience managing PPC campaigns
• Familiarity with website analytics tools (Google Analytics, Search Console, Moz, Keyword or other platforms)
• Understanding of performance marketing, conversion, and online customer acquisition
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest SEO and SEM trends and best practices
• Fluent in written and spoken English
• University Degree; Postgraduate Diploma/Certificate in Marketing preferred

• SEO
• SEM
• PPC
• Lead generation
• Web Analytics
• Fluent English

• 3+ years of SEO Management
• Proven SEO and SEM experience
• PPC campaigns, experience preferred